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Consumer, Food & Retail Insights

| less than a minute read

Consumer Bites: Episode 2 – Influencer marketing

In our second vlog of the Consumer Bites Series, Sophie Edgerton talks about another topic which has caught the attention of global regulators – influencer marketing. She looks specifically at disclosure requirements, both in Australia and overseas.

For further reading on this topic, please visit our earlier posts:

An Overview of the Influencer Marketing Ecosystem in Australia

Influencer Marketing According to AANA

Influencer Marketing Best Practice in Australia - the AiMCO Code of Practice


australia, consumer bites, vlog, influencermarketing, consumer goods food and retail