20 Dec, 2023 #Health: Influencer Marketing of Therapeutic Goods in Australia By Sophie Edgerton Jessie Buchan Nicholas Tyacke Greg Bodulovic Alexandra de Zwart Jordan Davis +3 more... Show less The influencer market is booming: in 2022, the influencer industry reached USD16.4 billion, with this figure predicted to climb to over...
11 Dec, 2023 Consumer Bites: Episode 2 – Influencer marketing By Sophie Edgerton In our second vlog of the Consumer Bites Series, Sophie Edgerton talks about another topic which has caught the attention of global...
23 Nov, 2023 Influencer Marketing Best Practice in Australia - the AiMCO Code of Practice By Sophie Edgerton Jessie Buchan Olivia Newbold As we set out in our previous post, the AANA Code of Ethics is clear that advertising material should be clearly distinguishable as such,...
13 Nov, 2023 Kidfluencers & The New Children’s Advertising Code By Sophie Edgerton Jessie Buchan Hazel Pang We introduced the AANA in a previous blog post as the leading industry and self-regulatory body for advertisers and marketers in...
24 Oct, 2023 Influencer Marketing According to AANA By Jessie Buchan Sophie Edgerton Olivia Newbold Following on from our introductory post last week, this week we’ll take a closer look at influencer marketing in the context of the...
06 Oct, 2023 An Overview of the Influencer Marketing Ecosystem in Australia By Sophie Edgerton Jessie Buchan Earlier this year, the ACCC announced that it was conducting social media sweeps to identify misleading testimonials and endorsements by...
11 Jul, 2023 Australia - Product safety priorities for the year ahead By Jessie Buchan Sophie Edgerton On 15 June 2023, Australia’s chief consumer law regulator, the Australian Competition and Consumer Commission (ACCC), announced its...
28 Jun, 2023 Heard of button / coin batteries? They remain a serious safety concern in Australia and a top compliance enforcement priority By Sophie Edgerton Jessie Buchan Since 22 June 2022, Australia has enforced mandatory standards in relation to button / coin batteries and products containing them....