9/18/2024 2:15:17 AM ANZ Food Law Updates By Sophie Edgerton Jessie Buchan Hazel Pang Proposed Changes to the Definition of "Genetically-Modified" under the FSANZ Code (Proposal P1055) Food Standards Australia New Zealand...
7/26/2024 8:13:03 AM Green Claims Developments Gather Pace By Anette Moll Berg Alejandro González Vega David Alexandre Sophie Edgerton John Wilks +2 more... Show less Green claims have become a dominant marketing trend worldwide in recent years. In response to growing concerns about 'greenwashing,'...
12/20/2023 10:19:52 PM #Health: Influencer Marketing of Therapeutic Goods in Australia By Sophie Edgerton Jessie Buchan Nicholas Tyacke Greg Bodulovic Alexandra de Zwart Jordan Davis +3 more... Show less The influencer market is booming: in 2022, the influencer industry reached USD16.4 billion, with this figure predicted to climb to over...
12/11/2023 5:48:58 AM Consumer Bites: Episode 2 – Influencer marketing By Sophie Edgerton In our second vlog of the Consumer Bites Series, Sophie Edgerton talks about another topic which has caught the attention of global...
11/23/2023 8:51:11 AM Influencer Marketing Best Practice in Australia - the AiMCO Code of Practice By Sophie Edgerton Jessie Buchan Olivia Newbold As we set out in our previous post, the AANA Code of Ethics is clear that advertising material should be clearly distinguishable as such,...
11/13/2023 9:45:56 AM Kidfluencers & The New Children’s Advertising Code By Sophie Edgerton Jessie Buchan Hazel Pang We introduced the AANA in a previous blog post as the leading industry and self-regulatory body for advertisers and marketers in...
10/24/2023 7:20:32 AM Influencer Marketing According to AANA By Jessie Buchan Sophie Edgerton Olivia Newbold Following on from our introductory post last week, this week we’ll take a closer look at influencer marketing in the context of the...
10/6/2023 8:57:45 AM An Overview of the Influencer Marketing Ecosystem in Australia By Sophie Edgerton Jessie Buchan Earlier this year, the ACCC announced that it was conducting social media sweeps to identify misleading testimonials and endorsements by...