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In October we saw the ASA: (i) remind businesses they can't charge consumers for things advertised as free, (ii) highlight the importance...
Consumer, Food & Retail Insights
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In the last few weeks, we have seen the ASA: (i) target mid-contract price increases, (ii) clamp down on affiliate marketing practices...
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This month the ASA has made some helpful rulings around (a) whether streaming services need to disclose the presence of paid ads up front...
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This month the ASA has provided a reminder that (i) encouraging excessive drinking is no laughing matter; (ii) number 1 claims must be...
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In light of the huge growth of alcohol alternative products (e.g. no or low-alcohol beers and mocktails), the UK’s Committee of...
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This month we see the ASA rule on: (i) misleading claims about the quality of dashcams; (ii) whether poignant charity ads cause harm and...
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This week we see the ASA: (i) remind businesses to be cautious around claims made which relate to a business before it was taken in to...
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In this week's rulings, the ASA (who are always watching) assess the appeal of a former Big Brother presenter to under-18s, admonish an...
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This week we see the ASA take on the beauty industry by upholding challenges against misleading claims for teeth whitening products and...
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This week ASA have ruled on two misleading claims, one regarding the provision of “complementary food and drinks” on trains and the other...
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This week we dive into the ASA’s application of its “average consumer” test through the lens of a recent ruling which concluded that ads...
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As is clear from the data, (see Statistica report December 2023), marketers are prioritizing AI investment this year and the majority are...
