08 May, 2024 ASA rulings summary, 1 May - celebrity appeal, how to avoid overstatement in your copy and staying on the right side of trade information By Alex Lowe Hannah Potter Amneek Thiara Georgina Doukanaris +1 more... Show less In this week's rulings, the ASA (who are always watching) assess the appeal of a former Big Brother presenter to under-18s, admonish an...
02 May, 2024 ASA rulings summary, 24 April 2024 - teeth whitening, botox and menopause claims By Hannah Potter Alex Lowe Georgina Doukanaris Amneek Thiara +1 more... Show less This week we see the ASA take on the beauty industry by upholding challenges against misleading claims for teeth whitening products and...
25 Apr, 2024 ASA rulings summary, 17 April 2024 - no such thing as a free lunch & medical ads Flarin up By Amneek Thiara Petros Nafpliotis Alex Lowe Hannah Potter +1 more... Show less This week ASA have ruled on two misleading claims, one regarding the provision of “complementary food and drinks” on trains and the other...
18 Apr, 2024 ASA rulings summary, 10 April - diamond ads must be crystal clear By Georgina Doukanaris Hannah Potter Alex Lowe This week we dive into the ASA’s application of its “average consumer” test through the lens of a recent ruling which concluded that ads...
05 Feb, 2024 AI and Advertising – Emerging Themes By Liam Blackford Hannah Potter Claire Sng As is clear from the data, (see Statistica report December 2023), marketers are prioritizing AI investment this year and the majority are...