08 May, 2024 ASA rulings summary, 1 May - celebrity appeal, how to avoid overstatement in your copy and staying on the right side of trade information By Alex Lowe Hannah Potter Amneek Thiara Georgina Doukanaris +1 more... Show less In this week's rulings, the ASA (who are always watching) assess the appeal of a former Big Brother presenter to under-18s, admonish an...
02 May, 2024 ASA rulings summary, 24 April 2024 - teeth whitening, botox and menopause claims By Hannah Potter Alex Lowe Georgina Doukanaris Amneek Thiara +1 more... Show less This week we see the ASA take on the beauty industry by upholding challenges against misleading claims for teeth whitening products and...
25 Apr, 2024 ASA rulings summary, 17 April 2024 - no such thing as a free lunch & medical ads Flarin up By Amneek Thiara Petros Nafpliotis Alex Lowe Hannah Potter +1 more... Show less This week ASA have ruled on two misleading claims, one regarding the provision of “complementary food and drinks” on trains and the other...
18 Apr, 2024 ASA rulings summary, 10 April - diamond ads must be crystal clear By Georgina Doukanaris Hannah Potter Alex Lowe This week we dive into the ASA’s application of its “average consumer” test through the lens of a recent ruling which concluded that ads...
03 Apr, 2024 UK’s CMA Obtains Undertakings from Fashion Companies re Misleading Green Claims and Sends Open Letter to the Sector By Georgina Doukanaris John Wilks UK consumer regulator, the CMA, has concluded its investigation into three fashion retailers on misleading green claims, with the...
04 Mar, 2024 Gin Justice Served: M&S Sips Victory By Huw Cookson Ruth Hoy The Court of Appeal has dismissed an appeal which sought to overturn last year's IPEC ruling that M&S's registered designs had been...
26 Feb, 2024 ASA Rulings - 21 February 2024 By Hannah Potter Alex Lowe Anna Chliara Below we discuss a green claim with a thumbs up from the ASA, apps which purport to give an ADHD diagnosis, and a traffic-stopping...
05 Feb, 2024 AI and Advertising – Emerging Themes By Liam Blackford Hannah Potter Claire Sng As is clear from the data, (see Statistica report December 2023), marketers are prioritizing AI investment this year and the majority are...
01 Feb, 2024 Unlocking Loyalty in a Compliant Manner By Linzi Penman Isla Neil On 30 January 2024, the Competition Market Authority announced it is starting a review of a popular strategy deployed particularly by...
31 Jan, 2024 Loyalty prices in the spotlight By Huw Cookson It is interesting to see the CMA beginning a review of supermarket ‘loyalty prices’, something which has become common in the sector in...
30 Jan, 2024 Government's latest consultation continues the post-Brexit shake up of UK consumer law By Kurt Davies Mark Dewar The UK Department for Business and Trade's (DBT) response to a consultation launched in September 2023 results in further proposed...
05 Jan, 2024 Gadget guardians: enforcement date of the UK's new connected device security law looms By Kurt Davies Mark Dewar Hayley Milner Henry Kilding +1 more... Show less Businesses involved in the supply chain for UK consumer connected devices need to prepare for new legislation bearing resemblance to the...
20 Dec, 2023 #Health: Influencer Marketing of Therapeutic Goods in Australia By Sophie Edgerton Jessie Buchan Nicholas Tyacke Greg Bodulovic Alexandra de Zwart Jordan Davis +3 more... Show less The influencer market is booming: in 2022, the influencer industry reached USD16.4 billion, with this figure predicted to climb to over...
23 Nov, 2023 Influencer Marketing Best Practice in Australia - the AiMCO Code of Practice By Sophie Edgerton Jessie Buchan Olivia Newbold As we set out in our previous post, the AANA Code of Ethics is clear that advertising material should be clearly distinguishable as such,...
13 Nov, 2023 Being authentic in business: How to build and maintain an authentic brand By Sophie Lessar VINITA ARORA Claire Sng Chris Rennie +1 more... Show less Greenwashing, sportswashing and pinkwashing You may be selling t-shirts that support Pride, the LGBT+ community, or other groups that...
13 Nov, 2023 Kidfluencers & The New Children’s Advertising Code By Sophie Edgerton Jessie Buchan Hazel Pang We introduced the AANA in a previous blog post as the leading industry and self-regulatory body for advertisers and marketers in...