29 Oct, 2024 Upcycling in fashion: trade marks and exhaustion of rights By Huw Cookson Valentina Mazza Liam Blackford In the fashion and apparel industry, ‘upcycling’ denotes the process by which garments, accessories, bags and fabrics already put on the...
09 Aug, 2024 ASA rulings summary, July 2024 - are ads expected in paid streaming subscriptions? gambling ad allowed near(ish) to school and misleading images By Hannah Potter Georgina Doukanaris Alexander Ioannides This month the ASA has made some helpful rulings around (a) whether streaming services need to disclose the presence of paid ads up front...
18 Jul, 2024 ASA rulings summary, June/ July 2024 - TikTok trends go wrong, number one claims and nobody is getting a starter By Hannah Potter Georgina Doukanaris Petros Nafpliotis Amneek Thiara Natalie Shallal Angelica Pediconi +3 more... Show less This month the ASA has provided a reminder that (i) encouraging excessive drinking is no laughing matter; (ii) number 1 claims must be...
11 Jul, 2024 Consumer websites and apps: deceptive privacy choices By Alexa Smith Getting privacy right in a consumer-facing business is not just about having a privacy policy and getting your marketing consents right....
05 Jul, 2024 PepsiCo Full Federal Court Decision: Overturns the November, 2023 Decision on the Application of Royalty Withholding Tax and Diverted Profits Tax By Jock McCormack Jun Au Our Australian tax team have reported on a critical decision from the Full Federal Court, with a majority decision that held payments...
05 Jun, 2024 ASA rulings summary, 22 May - how to navigate ads post-administration; #myownbrand; and violent video games By Hannah Potter Alex Lowe Georgina Doukanaris Petros Nafpliotis Amneek Thiara +2 more... Show less This week we see the ASA: (i) remind businesses to be cautious around claims made which relate to a business before it was taken in to...
08 May, 2024 ASA rulings summary, 1 May - celebrity appeal, how to avoid overstatement in your copy and staying on the right side of trade information By Alex Lowe Hannah Potter Amneek Thiara Georgina Doukanaris +1 more... Show less In this week's rulings, the ASA (who are always watching) assess the appeal of a former Big Brother presenter to under-18s, admonish an...
02 May, 2024 ASA rulings summary, 24 April 2024 - teeth whitening, botox and menopause claims By Hannah Potter Alex Lowe Georgina Doukanaris Amneek Thiara +1 more... Show less This week we see the ASA take on the beauty industry by upholding challenges against misleading claims for teeth whitening products and...
25 Apr, 2024 ASA rulings summary, 17 April 2024 - no such thing as a free lunch & medical ads Flarin up By Amneek Thiara Petros Nafpliotis Alex Lowe Hannah Potter +1 more... Show less This week ASA have ruled on two misleading claims, one regarding the provision of “complementary food and drinks” on trains and the other...
18 Apr, 2024 ASA rulings summary, 10 April - diamond ads must be crystal clear By Georgina Doukanaris Hannah Potter Alex Lowe This week we dive into the ASA’s application of its “average consumer” test through the lens of a recent ruling which concluded that ads...
03 Apr, 2024 UK’s CMA Obtains Undertakings from Fashion Companies re Misleading Green Claims and Sends Open Letter to the Sector By Georgina Doukanaris John Wilks UK consumer regulator, the CMA, has concluded its investigation into three fashion retailers on misleading green claims, with the...
04 Mar, 2024 Gin Justice Served: M&S Sips Victory By Huw Cookson Ruth Hoy The Court of Appeal has dismissed an appeal which sought to overturn last year's IPEC ruling that M&S's registered designs had been...
26 Feb, 2024 ASA Rulings - 21 February 2024 By Hannah Potter Alex Lowe Anna Chliara Below we discuss a green claim with a thumbs up from the ASA, apps which purport to give an ADHD diagnosis, and a traffic-stopping...
05 Feb, 2024 AI and Advertising – Emerging Themes By Liam Blackford Hannah Potter Claire Sng As is clear from the data, (see Statistica report December 2023), marketers are prioritizing AI investment this year and the majority are...
01 Feb, 2024 Unlocking Loyalty in a Compliant Manner By Linzi Penman Isla Neil On 30 January 2024, the Competition Market Authority announced it is starting a review of a popular strategy deployed particularly by...
31 Jan, 2024 Loyalty prices in the spotlight By Huw Cookson It is interesting to see the CMA beginning a review of supermarket ‘loyalty prices’, something which has become common in the sector in...