29 Oct, 2024 ASA Rulings Summary, 9 - 16 October 2024 - Mid-contract price increases, affiliate marketing saga continues, drink driving and dating app disasters By Emma Heron Hannah Potter Filip Badina In the last few weeks, we have seen the ASA: (i) target mid-contract price increases, (ii) clamp down on affiliate marketing practices...
05 Feb, 2024 AI and Advertising – Emerging Themes By Liam Blackford Hannah Potter Claire Sng As is clear from the data, (see Statistica report December 2023), marketers are prioritizing AI investment this year and the majority are...
01 Feb, 2024 Unlocking Loyalty in a Compliant Manner By Linzi Penman Isla Neil On 30 January 2024, the Competition Market Authority announced it is starting a review of a popular strategy deployed particularly by...