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In the fashion and apparel industry, ‘upcycling’ denotes the process by which garments, accessories, bags and fabrics already put on the...
Consumer, Food & Retail Insights
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This month the ASA has made some helpful rulings around (a) whether streaming services need to disclose the presence of paid ads up front...
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This month the ASA has provided a reminder that (i) encouraging excessive drinking is no laughing matter; (ii) number 1 claims must be...
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This week we see the ASA: (i) remind businesses to be cautious around claims made which relate to a business before it was taken in to...
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As Covid-19 precipitated an e-commerce boom, the largely hidden truth of ‘returnless refunds’ is gradually emerging from obscurity....
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This week we dive into the ASA’s application of its “average consumer” test through the lens of a recent ruling which concluded that ads...
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As is clear from the data, (see Statistica report December 2023), marketers are prioritizing AI investment this year and the majority are...
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The UK Department for Business and Trade's (DBT) response to a consultation launched in September 2023 results in further proposed...
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As we set out in our previous post, the AANA Code of Ethics is clear that advertising material should be clearly distinguishable as such,...
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Greenwashing, sportswashing and pinkwashing You may be selling t-shirts that support Pride, the LGBT+ community, or other groups that...
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In IP enforcement and anti-counterfeiting efforts, one of the most powerful tools in a brand owner’s arsenal is harnessing the powers of...
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Following on from our introductory post last week, this week we’ll take a closer look at influencer marketing in the context of the...
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Earlier this year, the ACCC announced that it was conducting social media sweeps to identify misleading testimonials and endorsements by...
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There's nothing like a major event to make businesses pause and dust off their standard terms and conditions – see Covid 19 and force...
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A US City is enveloped in an orange haze emanating from Canadian forest fires hundreds of miles to the North. Shows in the Theatre...
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You only need to scroll Twitter for five minutes to catch a tweet about AI. More specifically, how it can already be deployed in a...
