18 Apr, 2024 ASA rulings summary, 10 April - diamond ads must be crystal clear By Georgina Doukanaris Hannah Potter Alex Lowe This week we dive into the ASA’s application of its “average consumer” test through the lens of a recent ruling which concluded that ads...
05 Feb, 2024 AI and Advertising – Emerging Themes By Liam Blackford Hannah Potter Claire Sng As is clear from the data, (see Statistica report December 2023), marketers are prioritizing AI investment this year and the majority are...
30 Jan, 2024 Government's latest consultation continues the post-Brexit shake up of UK consumer law By Kurt Davies Mark Dewar The UK Department for Business and Trade's (DBT) response to a consultation launched in September 2023 results in further proposed...
23 Nov, 2023 Influencer Marketing Best Practice in Australia - the AiMCO Code of Practice By Sophie Edgerton Jessie Buchan Olivia Newbold As we set out in our previous post, the AANA Code of Ethics is clear that advertising material should be clearly distinguishable as such,...
13 Nov, 2023 Being authentic in business: How to build and maintain an authentic brand By Sophie Lessar VINITA ARORA Claire Sng Chris Rennie +1 more... Show less Greenwashing, sportswashing and pinkwashing You may be selling t-shirts that support Pride, the LGBT+ community, or other groups that...
31 Oct, 2023 Customs Powers in Trademark Enforcement in Asia Pacific By Liam Blackford Elizabeth Wong Jessie Buchan Edward Chatterton +1 more... Show less In IP enforcement and anti-counterfeiting efforts, one of the most powerful tools in a brand owner’s arsenal is harnessing the powers of...
24 Oct, 2023 Influencer Marketing According to AANA By Jessie Buchan Sophie Edgerton Olivia Newbold Following on from our introductory post last week, this week we’ll take a closer look at influencer marketing in the context of the...
06 Oct, 2023 An Overview of the Influencer Marketing Ecosystem in Australia By Sophie Edgerton Jessie Buchan Earlier this year, the ACCC announced that it was conducting social media sweeps to identify misleading testimonials and endorsements by...
03 Oct, 2023 Collapse of high street retailers – re-focusing on Retention of Title (ROT) clauses By Kurt Davies Holly Pearsall Mark Dewar There's nothing like a major event to make businesses pause and dust off their standard terms and conditions – see Covid 19 and force...
29 Jun, 2023 Wildfires rage as the EU pushes on with landmark ESG legislation By Kurt Davies Mark Dewar A US City is enveloped in an orange haze emanating from Canadian forest fires hundreds of miles to the North. Shows in the Theatre...
22 Jun, 2023 Fashion and AI – a romance that can’t be faked By Kurt Davies You only need to scroll Twitter for five minutes to catch a tweet about AI. More specifically, how it can already be deployed in a...
21 Jun, 2023 Australian Fashion Council launches garment levy to overcome fashion waste – and it may become mandatory By Jessie Buchan Sophie Edgerton According to a recent report by the Australian Fashion Council (AFC), around 227,000 tonnes of discarded clothing is sent to landfill in...
06 Jun, 2023 An update on the new UK Digital Markets, Competition and Consumers Bill By Kurt Davies Mark Dewar On 25 April 2023, the Digital Markets, Competition and Consumers Bill (the Bill) was introduced by the UK Government. Now at the...
31 May, 2023 An even brighter spotlight placed on consumer goods in the UK... By Kurt Davies Mark Dewar The All-Party Parliamentary Group has announced that it is kicking off an inquiry to take a look at how product safety can be better...